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"Everybody is greeted by clothes, and seen off by aroma", - by Irina Prozorini
On May 25, 2018, the Sheraton Palace Hotel hosted a business breakfast, organized by Rutalks and Alexey Arkhipov, on the topic "Start up today". Every start up always raises many questions, uncertainties and fears, which usually lead to its failure.

The invited speaker was Irina Prozorini, founder of the Prozorini Perfume House, who shared her story and experience: "I believe, that every idea has the right to be embodied, when you believe in it not 100%, but 1000%."

In her speech, Irina gave some advice on perfumery etiquette and the choice of fragrances, shared her knowledge of how to choose a fragrance, that will become a talisman in business or personal relationships.